About 95 percent of all enterprises in Germany are family owned or controlled primarily by one family. About 2 700 of them are considered the Great, that is, their turnover exceeds 50 million euros per year. For this family, for example, world-renowned companies such as Bahlsen, BMW, Miele and Dr. Oetker. Family businesses are considered particularly migratory and thus also have a special significance for the German labor market. But globalization, they can become more active on foreign markets.
Nine out of ten of the large German family business to do business abroad. Your best customers are located in neighboring France. This is the current level that will change over the next three years, however. Then China will be ahead of France, the United States and Russia's most important export market for the large German family. "We have now evidence to the phenomenon that in the medium-sized companies produce and sell more in China than in its home market of Germany," said Juergen Fitschen, a board member of Deutsche Bank."And if this trend continues even in China few years, then the number of those who are doing well, will increase the long term."
Emerging markets are becoming increasingly important
Just a few years, German companies went to China to save on production costs. Meanwhile, the proximity to important markets, the main argument for engagement in foreign countries. And this applies not only to China and Russia, but also for India, the growth market of the future, said Frank Wallau by the Institute for SME Research in Bonn. However, "Many have to be concerned about is, since it comes to legal and political framework, but also about trade restrictions and tariffs, and many are still looking for the right local partner..."
This search, the German Kirchhoff Group long time ago. The company, headquartered in North Rhine-Westphalia Attendorn has 42 works in 16 countries worldwide. The family made tools, waste collection equipment, vehicle modifications for handicapped people, especially parts for the automotive industry."Germany's strength lies in the fact that we export not only, but we are also a leader in the integration of value-added processes," says company president Arndt G. Kirchhoff."We are indeed a very much before we export it again. In the car sector are about 50 percent, and if you go into the machine, then 70 percent of inputs from abroad. We the services integrate here in Germany before we export it again. "
Rein in new markets
Kirchhoff, however, went right at the beginning of the nineties a step further and extended the probe initially within Europe, but also in the USA, Mexico and China."Countries learn from it. If I part my machine or my car abroad, buy then I'll bring that with something, transfer know-how, this is also wanted. For in this way I create indeed purchasing power and demand in the markets . Then a point is soon come when we must even go into the local markets. "Otherwise, you risk that you lose there, the authority over this market."
Have recognized most of the large German family in the meantime. About two-thirds have built up external sales and service facilities in foreign countries and about half of the company is already producing outside of Germany. A study by the Institute for SME Research shows that about 30 percent of companies plan to build in the future, more production abroad, nearly two thirds of which will be located in Asia.
A matter of course
But foreign transactions can involve not only opportunities but also risks, especially on the financial side. Up front rank exchange rate fluctuations. Many companies have therefore accounts in foreign currencies. This will soon be possible for transactions with China, as told German Bank Board Fitschen. "In plain language this means for German companies that they can now perform even accounts in Renminbi in Germany. This is good news for us as a bank. I'm sure that hundreds will be opened by mid-sized customers at the end of these accounts. The will continue to positively influence trade. "
Who supplies to China may spend the amount received in the future there again and buy such as materials or parts for shipping. In Germany you can exchange the RMB, but still, not because he is not freely convertible internationally. But the money must be paid, the euro, sending back dollars or other currencies traded to a bank in China.
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